Business Models

External Counterpulsation Therapy can offer a great opportunity from a business perspective. ECP Therapy is a relatively risk modality with a great income potential with the right business structure.

Although investing in EECP or ECP Therapy may seem lucrative on the surface, the appropriate business structure is critical in order to achieve long term success. There are several factors that must be considered when selecting an ECP business model. These factors include reimbursable indications of use, medical specialty criteria and mutually beneficial billing structures. Additionally, exposure to new prospective patients is essential to any ECP business model. For more information about marketing solutions, visit our section of Effective Marketing Programs or visit our recommended partner for patient driven marketing at www.CardiacTherapy.com

Here is a glance at the Top 5 Business Models that are proven over time to have the highest probabilty of sustainable success.

1		Physician Medical Office Model Physician practice is generally a successful model because the physician can pull patients from their own practice. This is the most common and most successful model out there because it is generally the most simple concept of them all.
2		Global Lease Model Global Lease model is the most common partnership structure due to its simplicity while providing equal incentives for both parties to refer patients to the program. This model is common when creating a partnership between an investor and a physician or between physicians of different specialties.
3		Medical Director Model Employ a medical director on a flat salary to provide the patient consult, provide “General Supervision” and assist in an overall consulting capacity, This model works because it does not impose any real burden on the “Medical Director” and allows the other members to run the business.
4		Medical Corporation or Partnership Structure This model takes longer to start, but once the structure is finalized then the business is usually successful. This model is good because the partnership is cut and dry and structured in a “mutually beneficial” manner.
5		Out of Pocket model This structure offers the most flexibility of all the business structures because all payments come ‘out of pocket’ from your patients. However, this model is only successful with the right ingredients including mainly effective marketing to the appropriate demographic.